Subaru is boosting its brand awareness this summer at the RHS Hampton Court Palace Garden Festival, while Isuzu has partnered with Spartan Race for 2025.
Motorists are being offered the chance to see the next electric cars joining the Kia line up and learn about life with an EV as the Kia Electric Experience tour restarts in July.
Vertu Motors says it will be able to boost its customer experience with the support of new technology. It has signed a strategic partnership with Imagino.
Most car buyers continue to visit multiple online classified marketplaces or car search websites as they narrow down their target list, according to Motors' new Digital Touchpoints Survey.
Motorpoint has partnered with Phyron to drastically reduce the time it takes to produce video content for its used car stock.
Automotive specialist Motor Marketing Group has completed the acquisition of Motor Socials to expand its services for dealer groups.
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
Chorley Group has introduced a new marketing strategy across its network to boost new and used car sales, with a specific focus on personalisation and EV sales.
The FCA ramped up its crackdown on misleading financial promotions in 2024, forcing nearly 20,000 ads to be withdrawn or amended - almost double the 2023 figure.
Motor Marketing Solutions is partnering with Pinnacle Warranties to help dealers optimise their digital channels and improve warranty sales.
Retailers will increasingly face disruption stemming from mistrust in electric vehicle (EV) valuations, increasing vehicle recalls, and the emerging EV servicing gap, according to data experts ADS.
Digital marketing specialist Marketing Delivery has appointed Charlotte Murray as its first-ever managing director.
The Vertu Place rebrand at Co-Op Live was unveiled at a Vertu Secret Gig at the venue for guests invited by the AM100 motor retail group Vertu Motors,
Two fifths of car buyers are receptive to relevant advertising on social media to influence their purchase, according to research by Marketing Delivery.
Online platform Auto Trader has posted strong revenue and profit growth within its core business in its latest financial first-half results for the six months ending 30 September.
Automotive training provider Our Virtual Academy, is supporting the ‘EV Edge’ campaign launched by Garage Services Online.
Almost two thirds of prospective car buyers are more likely to remain in contact with retailers that keep in touch with stock alerts.
Autofinity is helping manufacturers and dealers achieve better margins by boosting ratings on classified websites, ensuring that vehicles are more accurately described, leading to higher residual values.
Dealers that fail to cleanse their databases are leaving money on the table, missing out on low-hanging fruit that could be easily captured with more accurate customer records, according to data expert ADS.
Garage Services Online has unveiled a new campaign called EV Edge, aimed at helping independent garages exploit the rapidly expanding hybrid and electric vehicle (EV) market.
Dealer websites remain the most popular choice for new car buyers searching online, according to a new survey by review platform JudgeService.
Ineos Automotive has introduced a new vehicle locator platform, making it easier for customers to browse and purchase pre-configured new and 'Certified by Ineos' used Grenadier vehicles.
Carwow has unveiled a new advertising campaign aimed at expanding its audience and connecting retailers with more consumers.
Used car marketplace Motorway has appointed Tanya Cordrey as chief product officer (CPO) to lead the tech platform’s product development and management,
