Leapmotor is asking customers to take a leap of faith on the new brand by offering free bungee jumps at a pop-up showroom in London.
Subaru is boosting its brand awareness this summer at the RHS Hampton Court Palace Garden Festival, while Isuzu has partnered with Spartan Race for 2025.
Motorists are being offered the chance to see the next electric cars joining the Kia line up and learn about life with an EV as the Kia Electric Experience tour restarts in July.
Motorpoint has partnered with Phyron to drastically reduce the time it takes to produce video content for its used car stock.
Automotive specialist Motor Marketing Group has completed the acquisition of Motor Socials to expand its services for dealer groups.
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
Chorley Group has introduced a new marketing strategy across its network to boost new and used car sales, with a specific focus on personalisation and EV sales.
The FCA ramped up its crackdown on misleading financial promotions in 2024, forcing nearly 20,000 ads to be withdrawn or amended - almost double the 2023 figure.
Motor Marketing Solutions is partnering with Pinnacle Warranties to help dealers optimise their digital channels and improve warranty sales.
Digital marketing specialist Marketing Delivery has appointed Charlotte Murray as its first-ever managing director.
The Vertu Place rebrand at Co-Op Live was unveiled at a Vertu Secret Gig at the venue for guests invited by the AM100 motor retail group Vertu Motors,
Automotive training provider Our Virtual Academy, is supporting the ‘EV Edge’ campaign launched by Garage Services Online.
Almost two thirds of prospective car buyers are more likely to remain in contact with retailers that keep in touch with stock alerts.
Hendy Group’s annual Motor Fest attracted 10,000 visitors as part of the family event at Thruxton Circuit, Hampshire.
Arnold Clark marked its multi-year partnership with Scottish Rugby by "painting" the Murrayfield pitch yellow to match the colour branding of the dealer group.
Steve Salvin, chief executive of Milton Keynes-based tech firm Aiimi, discusses how motor retail companies can ready their data for an influx of Data Subject Access Requests (DSAR) from consumers hoping for a payout from historic car loans.
Renault UK will open one of its urban point-of-sale concept stores, branded RNLT, in London at the end of this year.
Waylands Automotive won the trophy for Best Online Consumer Experience (Franchised) at the 2024 AM Awards after impressing the judging panel with its comprehensive approach.
BYD is the most widely recognised new entrant brand among car buyers outperforming fellow Chinese brands as well as those from the US and Vietnam, according to consumer research by JudgeService.
